By Kevin Allen Posted: August 3, For nonprofits, there is perhaps no more critical communication than messages sent to donors.
The more positive an image a nonprofit can cultivate, the more opportunities it will have to achieve its mission and goals. Knowing how an coordinated public relations campaign can help your Nonprofit pr will help you make better decisions regarding getting the word out on your organization.
Volunteerism When a nonprofit has a positive public image, people are more willing to donate their time. Many nonprofits require volunteer help to continue their operations and meet their goals.
This can include donation of expert services such as marketing, graphic design, accounting or website development. It also includes unskilled labor, such as parking attendants and ushers at events, volunteers to stuff envelopes and supporters to work registration tables and booths at events.
Education If the goal of a nonprofit is to get the public to act in specific ways, public relations helps the organization get the word out about specific issues. This might include a charity that fights child obesity placing articles in newspapers and magazines that teach parents how to help their children eat healthier.
Public relations activities might include a breast cancer organization generating TV and radio interviews that educate women how, when and why to get breast examinations. A continuing educational PR campaign can also help a nonprofit meet its purpose in the eyes of the U.
Internal Revenue Service, which grants or removes tax-exempt status from nonprofits. If a nonprofit is a trade association, educational campaigns help generate membership registrations and attendance at conferences, trade shows and meetings.
Donations A nonprofit can increase its fundraising and in-kind donation generation by cultivating a positive public image and by promoting its successes.
When people see that their donations are used for specific, positive purposes, they are more likely to donate. In addition to individual and corporate monetary donations, a nonprofit can generate donations of goods and services, such as used clothing, canned goods, printing, office furniture, computers and other items it can use or sell.
Legislation The goals of a nonprofit can often be enhanced through legislation. A nonprofit that targets a specific disease or condition can increase the chances that state legislatures or the U. Congress will increase funding for that disease or condition if they are influenced by positive public relations.
References 2 Digital Marketing Department: He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer.
Edmunds has a bachelor's degree in journalism.Nonprofit organizations face many of the same communications challenges and opportunities as their for-profit counterparts, including competing for a share of voice in a media environment that is. What could be more fun than networking w/association & nonprofit PR pros?
Getting your fill of free drinks & food, too!
Come by @ PRSANonprofit section meetup, Oct. 8, PM, East Bar @ the Corner Restaurant in the Marriott.
Enter—and win—the most prestigious award in non-profit public relations—judged exclusively by working journalists. The Bulldog Not-for-Profit PR Awards winners . Plaza Jewish Community Chapel is a Finalist in Two Categories for PR News "Nonprofit PR Awards" for GuideStar is a (c)(3) nonprofit organization, EIN Our mission is to revolutionize philanthropy by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.
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