Fiberglass and other composite materials[ edit ] Fiberglass poles are occasionally used for low-power non-directional beacons or medium-wave broadcast transmitters.
A Creative Directors job is to initiate the creative concept of a project and drive the direction of the project. The role of a Creative Director is to formulate creative concepts, whether it is an advertising campaign, brand identity, TV commercial, marketing campaign. A Creative Director was often referred to the 'Ideas Guy' and works with a team of 'creatives' - art director, graphic designer, copywriter, film director to produce the concept and final production.
Art Director[ edit ] Art directors make sure that illustrators and production artists produce Design of broadcast complete their work on time and to the creative director or client's satisfaction.
Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements.
Art directors need advanced training in graphic design as they often do artwork and designing themselves. However, an art director's time may be consumed doing supervisory and administrative work.
See link for more information Art Production Manager[ edit ] Art production managers or traffic managers oversee the production aspect of art to improve efficiency and cost effectiveness. Art production managers supervise artists or advise the supervisors of artists.
Creative directors and art directors often assume the role of art production managers, especially when production cost is not a critical enough concern to designate a manager for the specific role. Brand identity may include logo design.
Brand identity development is usually a collaborative effort between creative directors, art directors, copywriters, account managers and the client. A broadcast designer may have a degree in digital media or a similar degreeor is self-taught in the software needed to create such content.
Logo Designer[ edit ] The job of a logo designer is to provide a new and innovative way to express the key points of a company through an image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, sell, or what they are.
It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs. Illustrator[ edit ] Illustrators conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images.
Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more. Illustrators use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations.
An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate.
Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art.
However, illustrations are usually inserted into page layouts for communication design in the context of graphic design professions. Creative professionals in these positions are not usually called illustrators, but are utilized the same way.
Photographers are likely to freelance. Image editing is usually a secondary skill to either of the above, but may also be a specialty to aid web development, software development, or multimedia development in a job title known as multimedia specialist.
Although these skills may require technical knowledge, graphic design skills may be applied as well. Motion designers are graphic designers for motion.
Animators are illustrators for motion. Videographers are photographers for motion. Multimedia developers may also image edit, sound editprogram, or compose multimedia just as multimedia specialists.
The term has a broader scope that includes non-graphical content as well. A generic name for content that is used in a digital composition are digital assets. These graphics are used anywhere where information needs to be explained quickly or simply, such as in signs, maps, journalism, technical writing, and education.
They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information. They are applied in all aspects of scientific visualization.Headwaters is a diversified growth company providing products, technologies and services to the heavy construction materials, light building products, and energy technology industries.
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