Over the years Martin and his team has developed an unorthodox way of doing what every company says it wants to do:
My final year dissertation was a study of capitalism as a religion. The dissertation received the highest First grade of all Csr coca cola dissertation students in my year group.
I was asked to continue onto do a PhD in topic by my Professor but decided it was time for me to become an entrepreneur instead. Given the insanity going on in the world, I thought it was time I published the dissertation as I do believe it is an important topic.
On January 1st, I will challenge this blind faith with the book I will publish. Please bear in mind this was an academic exercise and all the points I argue here are not reflective of my personal beliefs. I hope you get value if you decide to read this! However, for the purposes of this dissertation I will look also at the effects capitalism has on people, as a worldview which directly informs the ways many people live their lives.
Indeed, capitalism currently forms the predominant means of subsistence for the majority of the world. Since the collapse of the Eastern Bloc in capitalism has been proclaimed globally triumphant.
It is highly likely that it has developed to become the most powerful and globally influential worldview in the history of society and provides many people with a source of meaning to their lives.
In this dissertation I therefore aim to assess whether capitalism can itself be seen as a religion. This self-reflexive project should demonstrate to what extent capitalism has shared characteristics with those typically found in the commonly accepted religions of the world.
In order to understand whether capitalism can be accepted as a religion one must analyse what a religion tends to look like. Indeed, religion holds centuries of association with power; it evokes both positive and negative images; it is constantly re-imagined and reinvented and provides a spectrum of ideas for assertions of power.
Religious ideas shape cultural imagination and have the power to inspire people not only to make money and kill others but also to stand and fight for justice and build societies that care for the weakest members. However, to say exactly what religion is and what religion is not is a highly difficult and controversial task.
This issue brings us to the first problem of finding a suitable definition of religion. Indeed, if one looks at the history of the term we find that it is by no means a global term but one created by the West that has been appropriated universally.
There has been no lack of attempts to define religion. However, thus far, no definition has come close to suiting all parties. The aim of this study is to analyse whether it is legitimate to include capitalism among these forms of cultural life. Cady argues that the presumed universality of the category has allowed a western, liberal mould to frame the data, wrenching it from its own material and socio-political context.
Therefore, the history and ambiguity of the term will be acknowledged in the analysis of capitalism as religion.
No scholar of religion occupies a position from nowhere; by being aware of the historical issues and mental constructions of what can and cannot be labelled religion, one is a step closer to achieving an impartial position.
Religion is a powerful and politically loaded term. The act of defining religion in this or that way, exercises control on the part of the definer Sutcliffe, There is certainly a high degree of misuse of the term in order to serve interests, which leads on to the politics of representation.Corporate Strategy, Governance & Ethics; Coca-Cola Company.
Coca-Cola chose those CSR activities which were aligned with their corporate objectives and thus maximizing the shareholder value (Barkay, ). Finance Assignment Marketing Assignment Law Assignment Economics Assignment Help Programming Assignment Coursework help Dissertation.
In each and every company, corporate social responsibility is aimed at coming up with business processes that will have an overall positive impact. Published: Mon, 5 Dec Corporate social responsibility (CSR) promotes a vision for the accountability of businesses in a wide range of stakeholders beyond shareholders and investors.
The report also comprises analysis of Coca Cola’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR). The world’s largest beverage company, The Coca Cola Company is owner or licenser of more than non-alcoholic beverage brands. Business Dissertation Topics. has been a big year in the world of business, and promises to be even bigger. So, to help you out we’ve provided a selection of free and original business dissertation topics, suitable for both master’s and bachelor’s degree dissertations. Please find a list of our global and regional case studies below. To access the country-specific case studies please click on the round beige (scientific case studies), blue (business case studies) or beige-blue (scientific and business case studies) icons directing you to a .
The Coca-Cola Company is the worlds largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. Based in Atlanta, Georgia, KO sells concentrated forms of its beverages to bottlers, which produce, package, and sell the finished products to retailers.
The Coca. Thermal Engineering Students Association - Sardar Patel College of Engineering. Thermal Engineering Students Association (TESA-SPCE), an academic forum of students of Mechanical Engineering Department, SPCE, was incepted on 30/10/ at SPCE Seminar Hall.
The Corporate Social Responsibility Initiatives On Coca Cola Business Essay.
Huirao Rong. B Introduction. Traditionally, in order to fulfill the goal of a firm, .