History[ edit ] The earliest documentation of critical thinking are the teachings of Socrates recorded by Plato. Socrates established the fact that one cannot depend upon those in "authority" to have sound knowledge and insight.
Find out more Analysis of Business Data Core This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated.
Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data for example, Excel or SPSS.
This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences. Introduction to Business Finance Core Find out more Introduction to Business Finance Core This module is designed to provide an introduction to basic business finance for non-specialist students.
The module explores the essential elements of business finance, which are required for a career in business, in any discipline. Organisational Behaviour Core Find out more Organisational Behaviour Core This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms.
Principles of Marketing Core Find out more Principles of Marketing Core This module is designed to provide an introduction to the theory and practice of marketing.
Students will have the chance to examine the key concepts and issues of marketing. Principles of Microeconomics Core Find out more Principles of Microeconomics Core This module explores a range of economic concepts and basic analytical techniques.
The focus of the module is the Financial Times FT. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world. Social and Sustainability Marketing Core Find out more Social and Sustainability Marketing Core This module aims to present an overview of current sustainability issues within society.
It will provide students with the chance to develop an understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.
The Marketing Professional Core Find out more The Marketing Professional Core The focus of this module is to challenge students to understand the work of marketing professionals, to think critically, develop their practical skills, and start preparing themselves for possible work placements and graduate careers in the field of marketing.
Buyer Behaviour Core Find out more Buyer Behaviour Core This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour.
The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.
We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.
Media Planning for Advertising Core Find out more Media Planning for Advertising Core This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication.
The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.
The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit.
Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab. Research and Consultancy Methods Core Find out more Research and Consultancy Methods Core This module explores various qualitative and quantitative methods of data collection and analysis.
Students will have the chance to learn how to conduct, transcribe and analyse semi-structured and open-ended interviews and other forms of text.
The principles and procedures of survey design and statistical modelling will also be discussed; students are expected to use appropriate computer-based statistical software, such as Stata, Eviews and SPSS, to analyse data.
Services Marketing Core Find out more Services Marketing Core This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work.
Topics currently analysed in academic research and also adopted by businesses will be covered: Strategic Marketing Planning Core Find out more Strategic Marketing Planning Core This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process.
The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept. It seeks to examine the effects of advertising on economies, markets and brands.
The sales effectiveness of advertising is considered and how this can be understood, observed and interpreted. The module aims to examine how people respond to advertising psychologically, and how this can be conceptualised.
How these responses can be predicted and measured is also addressed. Students also have the opportunity to examine the implications for advertising strategy, remuneration and evaluation.
The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.This research will be an attempt to access the importance and affectivity of new media in advertising.
Digital media is a new mode of communication for the advertising and marketing of products. The Course. The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
At what price should I sell my product? What perception of value does my price communicate to my potential customer? These are questions that must be carefully considered in any marketing strategy.
This lesson introduces concepts about pricing and analyzes commonly used pricing strategies in market situations. The lesson begins . The marketing mix is the collection of ways a company markets itself, and even small businesses will include at least a few marketing techniques in their mix.
At the end of the course, Individuals will examine the principles of Marketing Mix apply them within the companies need critically reflect Marketing behavior within companies and their impact on the development of this course. 4. MARKETING MIX Definition of Marketing Mix Concept of Product and its Classification.
Course details. Year 0, the foundation year, allows you to develop key discipline knowledge in business and management, and develops your confidence and creative thinking skills, as well as financial competence and numeracy skills.